Cracoz: The Game-Changer in Protein Snacking

In a market saturated with sugar-laden energy bars, boring boiled eggs, and chalky protein shakes, Cracoz has redefined what it means to snack smart. It didn’t just enter the protein snack category — it created its own. With an innovative twist on indulgence, Cracoz has turned the everyday craving for delicious chicken into a bold, protein-packed experience. It’s not just a snack — it’s a movement, a whole new game in the protein journey.

The Birth of a Category

The journey of Cracoz started with a craving — quite literally. The idea was born when one of the founders, Kishor, found himself cooking butter chicken while his wife was away. What followed was a moment of realization: while non-vegetarian meals existed in abundance, snacking options for chicken lovers were practically nonexistent. Why should protein lovers always turn to boiled, bland, or boring?

That question sparked a conversation with his friend Akshay — a vegetarian, ironically — who saw the gap and the potential. Together, they created Cracoz, a revolutionary chicken-based crisp that’s not only flavorful and snackable but also rich in protein and made with clean ingredients.

Thus began the journey of India’s first chicken-based crunchy snack, merging indulgence with health — no preservatives, no junk, just real protein.

A New Game in the Protein Space

Until now, protein snacks were boxed into a certain image: gym bros, workout charts, and plain packaging. Cracoz challenged all of that. With vibrant branding, chef-curated flavors like Butter Chicken, Tandoori Magic, and Smoked Pepper, and a commitment to bold taste with better nutrition, Cracoz turned the protein journey into a gourmet affair.

This isn’t just about macros — this is about making protein accessible, desirable, and fun.

Cracoz: Not Just a Snack — A Culture

What sets Cracoz apart is its authenticity. It speaks to the everyday foodie who loves chicken but doesn’t always have time to cook. For the college student, the traveler, the late-night hustler, or the office-goer — Cracoz is a go-anywhere, anytime solution to a very real craving.

Unlike processed protein bars or synthetic shakes, Cracoz gives you the crunch, the satisfaction, and the flavor — all while delivering your protein fix. It’s creating a snack culture around real food, and that’s what makes it more than just a brand.

It’s a statement. A rebellion against boring bites.

A Brand Built on Innovation

From R&D to packaging, Cracoz was built to disrupt. It wasn’t about copying an existing format — it was about creating a whole new product segment. One that merges Indian taste buds with modern nutrition. It’s India’s first-of-its-kind non-veg snack for protein lovers, and it’s just getting started.

The Protein Future, Now Crunchier

Cracoz is not just filling a gap — it’s expanding the horizon. It’s inspiring people to look beyond stereotypes of fitness and flavor. It's empowering every chicken lover to snack without guilt and fuel without compromise.

So the next time you're on the go and hunger strikes, forget the old rules. Play the new game. Crunch into Cracoz — where protein meets passion.